This product is a CZ version.
1. Download and install the Origin application.
2. Select "Create Account" when registering a new account or login to an existing account. Next select the "Redeem Product Code" option in the top left corner. Follow the on screen instructions and paste the product code you received from KeenShop account.
3. After activation the game and manual will be listed in the "My Games" tab.
If the key is written on more lines, every line is one key and each of them must be typed in separately.
Video guide how to activate the game can be found HERE.